Our Privacy Principles
We protect, according to strict standards of security and confidentiality, all nonpublic personal information we collect about our customers.
We maintain physical, electronic and organizational safeguards to protect this information.
We require any person or organization providing products or services to customers on our behalf to protect the confidentiality of this information.
We permit only authorized employees and contractors, including but not limited to consultants, to have access to nonpublic personal information of our customers.
We afford former customers the same protections as existing customers with respect to the use and sharing of their information.
Information We May Collect
We collect and use information we believe is necessary to administer our business and provide you with the products and services you request. We may collect and maintain both Personal and Non-Personal Information needed for these purposes.
“Personal Information” includes any information by which you can be personally identified, such as your first name, last name, address, phone, email address, credit card number, social security number, Total Rewards number, date of birth, purchase information, gaming information and other similar information. You may provide us with Personal Information under a wide range of circumstances, such as when you submit information to us through our websites, sign up for email or text messages, sign up for Total Rewards, log in as a Total Rewards member, book a reservation, enter an online promotion, sign up or log in to play one of our free social games or our real money gaming online games at Liv Casino.com or the mobile applications, request information, submit an application for employment, apply for credit or provide feedback in a survey or when you talk to our employees or support staff.
“Non-Personal Information” is information about you that does not personally identify you. Information of this type is most commonly obtained through your use of our websites and visits to our businesses.
How We May Use Your Information
We will use the Personal Information you provide to us for the specific purposes for which you provided the information, as stated at the time of collection. The following are some other ways in which we may use your information to administer our business and provide you with the products and services you request:
to operate our Total Rewards program;
to notify you about promotions and special offers regarding products and services provided by us or our affiliates or other associated third parties;
to improve the products and services we provide you and develop new products and services;
to improve our websites;
to track your use of our websites for our internal market research;
to ask for your participation in our internal market research;
to generate aggregate statistical studies about our customers;
to contact you in response to your inquiries, comments and suggestions;
to provide you with a secure and safe environment;
to protect and defend our rights or property or enforce our agreements with you;
to cash your checks, extend you credit, process credit card, ACH and/or other financial transactions; and
to contact you otherwise when necessary;
for identification and verification purposes;
for payment processing;
to analyze fraud and credit risk; and
otherwise with your consent or as permitted or required by law or for compliance with regulatory requirements.
Information Disclosure to Affiliated Entities
For business purposes, we may share certain Personal and Non-Personal Information we receive from you, and about your transactions with us, with our affiliates, including our owned, operated, and managed casinos, online, mobile and web based businesses, and other corporate entities or affiliates. Doing so allows us to provide the products and services you have requested and quickly respond to applications for credit or other financial services. We may also disclose your Personal Information to our affiliates if you participate in our “self-restriction” or “self-exclusion” programs. Please see Know When to Stop Before You Start® for more information.
Information Disclosure to Non-Affiliated Entities
As permitted by law, we may share the information we collect from and about you with non-affiliated third parties.
Information may be shared with or collected by third party service providers who provide us with services such as credit card processing, credit checks or processing and fulfilling reservations or purchases. We require these providers to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them.
We may share certain limited information about you with other companies with whom we have joint marketing agreements or other businesses with whom we have a contractual relationship (“Joint Marketing Partners”), who may contact you as part of a third party promotional program or loyalty program. These businesses generally include financial services companies, such as banks and insurance companies, other service providers, such as airlines and car rental agencies, and retailers, but may include others.
We may transfer or provide a copy of your Personal Information to non-affiliated third parties in connection with an acquisition, merger, restructuring, sale, reorganization or other transfer involving any of our properties or all or any portion of our business.
We may also disclose your Personal Information to third parties for the following purposes:
as required by law or regulation;
to comply with legal, regulatory or administrative requirements of any governmental authorities, including but not limited to gaming regulators;
to comply with a court order, subpoena, search warrant or other valid legal process;
in connection with any legal action, claim or dispute, including but not limited to the collection of debts; and
for the protection of persons or property.
Legal Gaming Age Policy
Persons under the age of eighteen (18) are not permitted to gamble at our properties and/or online or through any web or mobile application, or loiter on any of our casino properties located in the United States. Any offers we make or any contests we conduct, unless otherwise noted, are not open to persons younger than the legal gaming age in the applicable jurisdiction. Persons younger than this legal age are not allowed to use our websites or mobile applications, accept offers, or win contests, and we do not knowingly collect information from such persons for gaming-related offers. We reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification.
We use surveillance systems to monitor all offline gaming areas and other public or sensitive areas of our properties. Video surveillance cameras are used for security purposes and to protect us, our customers and employees against potential violations of criminal or civil laws. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.
Should you have additional questions, comments or concerns, please contact us by emailing
SPECIAL PROVISIONS FOR LIV-CASINO.COM
We offer to users interactive casino games (the “Gambling Services”), through Liv Casino.com and its related mobile applications (the “Website”).
Information Disclosure to Non-Affiliated Entities In Relation to Liv Casino.com
In addition to the third party entities detailed in the “Information Disclosure to Non-Affiliated Entities” Section above, entities which provide us services related to the operation the Website will have access to your Personal and Non-Personal Information.
We require these providers to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them.
Your Personal Information may also be transferred in connection with a sale or reorganization of our service provider’s assets or a merger of such service provider with another entity.
All Personal and Non-Personal Information stored by us may be made available to the New Jersey Division of Gaming Enforcement.
Transfer of Personal Information
By using the Gambling Services you acknowledge and agree that your Personal Information may be disclosed to entities outside the United States of America and may be processed and stored outside the United States of America.
Certain services including GeoComply, will make use of your location data. If you use such services, you consent to us transmitting, collecting, maintaining, processing and using your location data in order to provide and improve location-based services. You may withdraw this consent at any time by turning off the location settings or by notifying us in writing that you would like to withdraw such consent.
UNSUBSCIRBING FROM EMAIL
If you are a Liv-Casino.com customer and would prefer not to receive further emails from us, please follow the unsubscribe link in the email.
You will be removed from the mailing list within 7 days of receiving your request.
SPECIAL PROVISIONS FOR FINANCIAL SERVICES CUSTOMERS
Information Collected in Connection with Financial Services
If you are a customer who utilizes our credit or check cashing, counter check account and/or cash advance services (“Financial Services”), there are additional categories of information we may collect from or about you:
Information we receive on applications for credit or other financial services, such as your name, address, telephone number, Social Security number and other identifying information.
Information we receive about you from others, including credit bureaus, relating to your credit history and financial transactions with others.
Information about your transactions with us, including your payment history and/or gaming activity with any Total Rewards Casinos.
In addition to the practices and policies described above, the following apply to our websites and mobile applications (each a “Site”).
A. Additional Information We May Collect
We automatically track and collect general log information when you visit our Site, including your: (i) Internet Protocol (IP) address, (ii) domain server, (iii) operating system, and (iv) type of Web browser as well as the pages you visit on our websites and mobile applications (collectively “Traffic Data“). Traffic Data does not personally identify you, but is helpful for marketing purposes and for improving your experience on the Sites. We use the Traffic Data to report aggregated website activity and to better understand the needs of our users so we can make informed decisions regarding the content and design of the Site, for fraud prevention purposes, recognizing your geo-location and to detect responsible gaming issues. Amongst other things, it enables us:
to estimate our audience size and usage pattern;
to learn what information is of most and least interest;
to speed up your searches; and
to learn of any possible Site performance problems.
We may collect Traffic Data through various technologies including, but not limited to, cookies, IP addresses, and transparent GIFs (Graphics Interchange Format, a software technology also known as a pixel tag).
You may provide us with Personal Information when you use the Site or websites operated by our service providers by completing online forms or entering information where requested, or by sending us emails or text messages.
Cookies and Other Technologies
B. Online Security
We use industry leading safeguards to protect the Personal Information that we collect from unauthorized access. However, due to the design of the Internet, we cannot guarantee that communications between you and our servers will be completely secure or free from unauthorized access by third parties.
C. External Links
The Site may contain hyperlinks to other websites that may have information policies and practices that are different from ours. The fact that we have provided a link to a site is NOT an endorsement, authorization, sponsorship, or affiliation by us with respect to such site, its owners, or its providers. Links to other websites are provided only as a convenience to you. We are not responsible for the content, validity, privacy policies or reliability of any website linked to this Site that is not within our family of properties. There are risks in using any information, software, products or services found on the Internet, and you should make sure that you completely understand these risks before using, relying upon, or purchasing anything via the Internet.
E. Non-U.S. Residents